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Dear Colleague,

Welcome to the latest Direct Edge from Brewer Direct.  This e-bulletin is packed full of great insights to assist you meet and exceed your organization's development goals.  Enjoy! The article by guest columnist Michael Shepherd, a veteran media guy, will guide you to win in the competitive PR game.  Then you can read the six quick tips for dealing with donor concerns which is especially pertinent during the busy fundraising season just ahead. I also invite you to celebrate the success of Long Beach Rescue Mission's and their recent community transformation in our case study article. There's something for everyone here. 

Best Regards,

Randy Brewer,
President/CEO

Making PR Work in a Multi-Channel Media World

One of the most challenging issues charities face during the holiday season is how to convince the press to cover their life-changing work. The problem, of course, is that so many non-profits flood the newsroom with pitches during that time of year that solicitations seemingly fall on deaf ears. However, there are a few techniques and strategies you can employ to make your particular story rise above the rest.

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Six Quick Tips for Dealing With Donor Concerns

As we approach the 2008 holiday season a record number of charities will be actively seeking support from Americans throughout the nation. Americans are the most generous people in the world, but occasionally an unknowing non-profit, will reap the full wrath of one of our agitated citizens in the form of a phone complaint, email or personal letter. We've all been on the receiving end of some angry donor/prospect communication. So here are six keys to handling donor comments.

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Beyond a Facelift, Rebuilding a Mission's Image from the Inside Out: A Case Study

LBRM successfully served the needs of the hungry and homeless with solid individual and local church support, but a serious problem was thwarting growth... the Mission stood largely cut-off from the city's social services, faith community, local media and the greater Long Beach area with a population of over half a million. Now, in just about two years, a transformation has taken place.

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