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IN THIS ISSUE

Great Ideas:
Less is More

4 Steps to Keep and Renew Your New Donors

Stories that would make your hair stand on end

4 Steps to Keep and Renew
Your New Donors

Dear Colleague,

Happy Holidays!
 
In these interesting and challenging times it feels good to celebrate Thanksgiving.  We are truly blessed.   At Brewer Direct we are thankful for our 6th year of holiday fundraising.  It is a pleasure to be assisting such caring and compassionate clients.  We tip our hats to you…our clients, colleagues and friends.  And we share another in the series of Great Ideas.  When times are tight and donors are overwhelmed you might find this idea especially helpful.  I encourage you to read all of our Great Ideas at www.BrewerDirect.com and don’t forget to submit your own Great Ideas as we add to the list. 
 
Also in this issue of Direct Edge, enjoy 4 Steps to Keep and Renew Your New Donors.  As thousands of new donors responding to various holiday requests these steps will help you keep them giving.  And finally, meet Cindy Courtier, Brewer Direct Creative Director/Consultant.  The creative process is a vital step in effective direct marketing.  We are pleased to have a creative expert on the team.
 
So let me be the first to say Merry Christmas and Happy New Year! 

God Bless,

Randy Brewer,
President/CEO

Great Ideas - Less is More

With budgets and belts tightening, Brewer Direct wanted to find a way to maintain or increase gifts by increasing donors' awareness of the range of services offered by each Mission. While newsletters provide the space necessary to educate givers about the world beyond "food and shelter", they are traditionally more expensive to produce and mail than regular appeals. The solution: A "Newsletter-Lite".

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4 Steps to Keep and Renew Your New Donors

New Donor Acquisition is the lifeblood of a healthy and growing direct mail fundraising program. It is generally believed that 80% of a charity's income is generated from 20% of the donor file. Obviously, this varies and the more diverse your income sources the healthier your charity will be. But for the direct mail dependent organization, new donor acquisition is absolutely necessary.

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Stories that would make your hair stand on end!

In the 15+ years she's worked with Rescue Mission all over America, Cindy Courtier says she's "heard it all". "A big part of my job is making sure we're using information that is specific to each client. That means visiting them to learn about their programs and interviewing the people who are in those programs."
 
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© 2009 Brewer Direct, Inc.
525 South Myrtle Ave Suite 212 | Monrovia, CA 91016
(626) 359-1015
www.brewerdirect.com

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