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Dear friend,

Welcome to the inaugural DIRECT EDGE E-bulletin, a source for fundraising tips and marketing ideas from Brewer Direct. If you are like me, you already get a bunch of emails and online newsletters on a regular basis. So we’ll be respectful of your time and only send you information that we feel is immediately useful and interesting. For example, this issue features a fun article using pop TV news makers, American Idol and Survivor to make a good point about integrated media in fundraising. You can also read a case study on the effectiveness of a strategic website marketing plan. Go ahead…click and read. You’ll be glad you did. Thanks for letting me visit your in box.

Best Regards,

Randy Brewer,
President/CEO

Testing in a Time-Compressed Market

If Seinfeld were premiering today it wouldn’t survive. In the increasingly competitive broadcast market, it seems a new show must yield a big rating or it's cancelled. These demands, however, are not unique to Hollywood. Advertisers are facing increased competition, shrinking budgets and corporate mergers. As a result marketers are being held to a higher standard of immediate gains or else. ROI is king! More>>

Don't Be a Survivor in Fundraising, Be an Idol!

American Idol is the top rated show on TV, beating out the previous champ Survivor. One reason Idol is so popular may be that it is embraces collaboration with its audience to achieve its goals. Looking at how organizations approach online fundraising, perhaps we can learn a few things from this powerhouse success. More>>

Case Study: But It's Only a Web Site!

Wheeler Mission's Web site was slow and unfocused. Brewer Direct updated their layout and technology, and online giving jumped 83% in just five months! More>>

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